Marketing…it’s both exhausting and confusing (and, often, expensive, whether in your valuable time or dollars). But what if I told you it didn’t have to be that way? Who said making an impact had to be so difficult and costly? Marketing isn’t about reaching everyone; but, rather, reaching your right someones. When we look at…
Have you ever wondered what’s waiting for you just outside your comfort zone? When you start your business, you do it because you have a skill or expertise you want to share. You have a unique vision and all the details of how you’ll do that. And, as risky as it is, it’s still very…
When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective alone, as in how much are your clients willing to spend based on the benefits they perceive you have to offer. But, as society and consumers continue to evolve, the perception of value has also…