The Ins & Outs of Rebranding
How do you know when it’s time to rebrand your business? And honestly, what does that even mean? A lot has changed in the last year; and it’s likely the…
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Brand Building
What Do We Do Now?
There are no words to describe the emotions we all must feel following the events that took place at our nation’s Capitol earlier this month. Yet, it’s normal to watch…
Share Your Voice…Where It Can Be Heard
Among many things that last month’s passing of Ruth Bader Ginsburg (RBG) taught us, one of the most impactful is the power and importance of sharing your voice. But voice isn’t…
An Unshakable Strength
by Katherine Morales, APR A pandemic, a crisis, a social movement inspiring long overdue change. The currents are shifting in our society and lives, and it’s safe to assume the…
Voice in a Surround
What if I told you, your voice has the ability (on its own) to attract your base? What if you could look around and see individuals, customers and/or clients truly…
3 Qs of Intentional Marketing
You’ve probably heard of the Four Ps of Marketing – Product, Price, Placement & Promotion. And, while these are still relevant and beneficial to marketers and business owners alike today,…
Resolve to Find Your Marketing Resonance
Happy New Year; and congratulations on the beginning of another year in business! With this new start of a decade, many business owners are prompted to reflect and consider how…
How to Make an Impact with Your Marketing
Marketing…it’s both exhausting and confusing (and, often, expensive, whether in your valuable time or dollars). But what if I told you it didn’t have to be that way? Who said…
Outside Your Comfort Zone
Have you ever wondered what’s waiting for you just outside your comfort zone? When you start your business, you do it because you have a skill or expertise you want…
The True Value of a Client
When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective alone, as in how much are your clients willing to…