In this episode of “Authentic Conversations with Entrepreneurs” I spoke with Danielle Ramos, Visual Brand Strategist & founder of Dani Lou Illustrates. Danielle shared how she discovered and learned to love her ‘inner unicorn’ along her entrepreneurial journey. Katherine Morales: Hey everyone. Thanks so much for being here. This is episode 20 of…
In this episode of “Authentic Conversations with Entrepreneurs” I spoke with Hayden Orme, CEO Strategist & Consultant and Owner of Handled. By Hayden & Co. Hayden shared her story of how she’s “Sail(ed) On” through all the ‘rough waves’ in her life and business, and still growing it 300% year-over-year between 2022 and 2023!” …
I stood in the heart of my fire for the first time this past November at my company’s inaugural Authentic Brand & Marketing Retreat. No, I didn’t literally stand in a fire; but that’s what it felt like. Real authenticity! As we gathered around the fire pit at my Retreat outside that beautiful Stone Cottage,…
How do you know when it’s time to rebrand your business? And honestly, what does that even mean? A lot has changed in the last year; and it’s likely the same has happened in your business. In this article, we’ll discuss the ins and outs you should consider as you determine what a rebrand is,…
There are no words to describe the emotions we all must feel following the events that took place at our nation’s Capitol earlier this month. Yet, it’s normal to watch inexplicably, heart wrenching events such as this one, and ask ourselves, “what can I do?” But the more important question to ask yourself is, “what…
Among many things that last month’s passing of Ruth Bader Ginsburg (RBG) taught us, one of the most impactful is the power and importance of sharing your voice. But voice isn’t just a vocal sound we make, what gives our voice strength is our unique point of view, perspective and/or approach; and its ability to create…
by Katherine Morales, APR A pandemic, a crisis, a social movement inspiring long overdue change. The currents are shifting in our society and lives, and it’s safe to assume the same may be happening in your business. I’m an entrepreneur, in my fourth year in business, and I have a background of working with major…
What if I told you, your voice has the ability (on its own) to attract your base? What if you could look around and see individuals, customers and/or clients truly seeing, appreciating, and valuing you, who you are and the work you do? These days, so much of marketing has to do with searching for…
You’ve probably heard of the Four Ps of Marketing – Product, Price, Placement & Promotion. And, while these are still relevant and beneficial to marketers and business owners alike today, there are three other Qs (no, not questions 😉) to be considered and factored in as well. CUE Yeah, I know, right out of the…
Happy New Year; and congratulations on the beginning of another year in business! With this new start of a decade, many business owners are prompted to reflect and consider how they’re going to go bigger this year; how they’re going to grow their business and reach their inflection point! But, BIGGER doesn’t always mean more…