In this episode of “Authentic Conversations with Entrepreneurs” I spoke with Danielle Ramos, Visual Brand Strategist & founder of Dani Lou Illustrates. Danielle shared how she discovered and learned to love her ‘inner unicorn’ along her entrepreneurial journey. Katherine Morales: Hey everyone. Thanks so much for being here. This is episode 20 of…
In this episode of “Authentic Conversations with Entrepreneurs” I spoke with Julie Kessler, Chief Family Legacy Manager and Owner of Picture This Organized. Julie shared the story of founding and rebranding her business, as well as her personal journey of Celebrating in finding her voice and confidence as a business owner in a new/developing industry.…
Happy New Year; and congratulations on the beginning of another year in business! With this new start of a decade, many business owners are prompted to reflect and consider how they’re going to go bigger this year; how they’re going to grow their business and reach their inflection point! But, BIGGER doesn’t always mean more…
Marketing…it’s both exhausting and confusing (and, often, expensive, whether in your valuable time or dollars). But what if I told you it didn’t have to be that way? Who said making an impact had to be so difficult and costly? Marketing isn’t about reaching everyone; but, rather, reaching your right someones. When we look at…
When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective alone, as in how much are your clients willing to spend based on the benefits they perceive you have to offer. But, as society and consumers continue to evolve, the perception of value has also…
Think about the last time you ate out at a restaurant, got an oil change at the dealership or called the cable company about a service request. How was your customer experience? And, how did it make you feel? This past holiday weekend, I went car shopping at a number of car dealerships around Atlanta,…
In today’s fast-paced, automated world, it takes time to earn time. That is, the time of your customers. Whether you’re a new startup app, an online retailer or a consumer company, there’s great value in the time your customers spend engaging with your brand via your app or online. Here’s a few tips for gaining…
It’s a new year. How are your resolutions going? When it comes to your business, don’t get caught on auto-pilot; or, worse, with tunnel vision. Let this year be the year you get to know and grow your brand. Here are a few communications resolutions every business should commit to achieve. #1: Define your brand.…
One Thing to Share Beyond Your Customers’ Palates When you open a new restaurant, it’s natural to have the fulfilling tastes of your food and unique recipes on your mind. The simple thought of your best dish passing the palate of your first customer’s mouth can only bring you pure joy. But, there’s far more…
It’s Valentine’s Day; and, like many, you likely have L-O-V-E on the mind. But, whether it’s your husband/wife, boyfriend/girlfriend or secretly admired, they aren’t the only ones expecting recognition of their affections and loyalties towards you. So, too, are your customers! But, your customers need to know you love them more than one day a…