Hi! I’m Katherine Morales, APR, founder of Inflection Point Communications (IPC) and Authentic Brand Strategist™.

Who is the Authentic Brand Strategist™?

I’m an award-winning, accredited PR/marketing consultant specializing in brand building, reputation management and strategic communications planning. I’ve worked with major corporations including Chick-fil-A, Hewlett-Packard (HP) and Bayer CropScience; and over the last five years with IPC, I’ve been privileged to apply what I’ve learned (and created) to help budding and established businesses find their intentional path to naturally stand out and grow their brands too!

Katherine-Morales-quote

With more than 15 years in the communications industry

I’ve consistently served as a dedicated advocate and volunteer working to advance the ethics and conscience of communications, as well as its next generation of leaders.

I served four (4) years on the Universal Accreditation Board (UAB) and a year on the board of the Public Relations Society of America (PRSA) Georgia Chapter. In 2019, I was recognized as a “trailblazer” in the communications industry as an inaugural recipient of the PRSA Georgia Chapter’s 40 Under 40 Award.

And in case you’re curious, I’m a graduate of Florida State University (FSU) home of the ‘Seminoles’; but, if you’re a ‘Gator’, I promise not to judge you by your “chomp!” 

As a business owner…

I want my clients to know they matter A LOT! I value them individually; and I see us sitting around a fire as equals, telling our stories and growing together.

I’m a wife and mother. And as a mom, I want to know that the world my daughter will grow up in is one full of honest businesses. I want to help people understand and embrace that we are all interconnected; and value isn’t just about money and time, it’s also about the emotions and energy we put out into the world and share with one another.

I work with businesses who know they serve a purpose to make this world and each customer and client they work with, better. I help my clients to share their authentic purpose and passions where they can be most valued and impactful.

Want to learn more about IPC’s values?