Category Archives: Business

What if I told you, your voice has the ability (on its own) to attract your base? What if you…

You’ve probably heard of the Four Ps of Marketing – Product, Price, Placement & Promotion. And, while these are still…

Happy New Year; and congratulations on the beginning of another year in business! With this new start of a decade,…

Marketing…it’s both exhausting and confusing (and, often, expensive, whether in your valuable time or dollars). But what if I told…

When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective…

When you start your business, one of the first decisions you must make is who your customer will be. You…

It’s National Small Business Week and while we celebrate the great contributions entrepreneurs and small business owners are making here…

This time of year, the change in weather comes swiftly. And, while refreshing and beautiful, you could’ve also been caught…

So, you’re starting a company. You have a new product, solution or service. But, what about the brand? You’ve seen…

Brand Strategist may sound like a fluff position to you; but, in reality, it may be the most important person…