In this episode of “Authentic Conversations with Entrepreneurs” I spoke with Sebastian Cruze, Founder & Uniter of TrueFreedom Partners. Sebastian shared his journey from the fetal position on the floor to now building his business with “true freedom” of passion, purpose & profit! Katherine Morales: Hey everyone, thanks for being here. This is our…
In this episode of “Authentic Conversations with Entrepreneurs” I spoke with Pam (Balentine) Bell, CPA, and CEO of Viking CPA Group on the topic, “You Are Enough.” Katherine Morales: Hi, everyone. Thank you so much for being here for our conversation Authentic Conversation with Entrepreneurs, Pam. Pam (Balentine) Bell is a CPA and CEO/Founder…
I stood in the heart of my fire for the first time this past November at my company’s inaugural Authentic Brand & Marketing Retreat. No, I didn’t literally stand in a fire; but that’s what it felt like. Real authenticity! As we gathered around the fire pit at my Retreat outside that beautiful Stone Cottage,…
Whether you’re searching to find clients on LinkedIn, Facebook or some other digital network or to find clients at professional networking groups, the whole task of “business development” for entrepreneurs can be a challenging one. Perhaps you’ve found yourself hustling, whether behind the screen of your computer or all-around town. This word, hustle, is one…
If you own a business, you’re probably well aware on the importance of generating revenue. It’s what feeds the viability of your business long-term. But did you know that your ability to grow revenue is dependent on two other major factors – Reputation and Relationships? The trouble; however, lies on two points: 1) Either you’re solely focused on driving revenue…
Let’s face it, you’ve tried the bells, the whistles and even the fireworks; but maybe you’re still struggling with attracting qualified leads to your business. You’re networking, live streaming and posting across various social channels, even ‘boosting’ when you can. But for all that time, money, and energy you’re putting in, are you seeing the…
by Katherine Morales, APR A pandemic, a crisis, a social movement inspiring long overdue change. The currents are shifting in our society and lives, and it’s safe to assume the same may be happening in your business. I’m an entrepreneur, in my fourth year in business, and I have a background of working with major…
What if I told you, your voice has the ability (on its own) to attract your base? What if you could look around and see individuals, customers and/or clients truly seeing, appreciating, and valuing you, who you are and the work you do? These days, so much of marketing has to do with searching for…
You’ve probably heard of the Four Ps of Marketing – Product, Price, Placement & Promotion. And, while these are still relevant and beneficial to marketers and business owners alike today, there are three other Qs (no, not questions 😉) to be considered and factored in as well. CUE Yeah, I know, right out of the…
Happy New Year; and congratulations on the beginning of another year in business! With this new start of a decade, many business owners are prompted to reflect and consider how they’re going to go bigger this year; how they’re going to grow their business and reach their inflection point! But, BIGGER doesn’t always mean more…