The True Value of a Client
When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective…
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Do You Know Your Customer?
When you start your business, one of the first decisions you must make is who your customer will be. You…
Let’s End the Marketing MAYhem
It’s National Small Business Week and while we celebrate the great contributions entrepreneurs and small business owners are making here…
How to Manage Change
This time of year, the change in weather comes swiftly. And, while refreshing and beautiful, you could’ve also been caught…
Building Your Brand from the Start…Up
So, you’re starting a company. You have a new product, solution or service. But, what about the brand? You’ve seen…
10 Reasons Why You Need a Brand Strategist
Brand Strategist may sound like a fluff position to you; but, in reality, it may be the most important person…
You’re Always On: Are you off-stage ready?
Having grown up in the theatre, I regularly saw actors nail it ‘on stage’ only to immediately fall out of…
Resolve to Communicate
We’re just over a week into the New Year. How are your resolutions going? When it comes to your business,…
5 Ways to Show Your Customers Love
It’s Valentine’s Day; and, like many, you likely have L-O-V-E on the mind. But, whether it’s your husband/wife, boyfriend/girlfriend or…