Whether you’re searching to find clients on LinkedIn, Facebook or some other digital network or to find clients at professional networking groups, the whole task of “business development” for entrepreneurs…
If you own a business, you’re probably well aware on the importance of generating revenue. It’s what feeds the viability of your business long-term. But did you know that your ability…
Let’s face it, you’ve tried the bells, the whistles and even the fireworks; but maybe you’re still struggling with attracting qualified leads to your business. You’re networking, live streaming and…
by Katherine Morales, APR A pandemic, a crisis, a social movement inspiring long overdue change. The currents are shifting in our society and lives, and it’s safe to assume the…
What if I told you, your voice has the ability (on its own) to attract your base? What if you could look around and see individuals, customers and/or clients truly…
You’ve probably heard of the Four Ps of Marketing – Product, Price, Placement & Promotion. And, while these are still relevant and beneficial to marketers and business owners alike today,…
Happy New Year; and congratulations on the beginning of another year in business! With this new start of a decade, many business owners are prompted to reflect and consider how…
Marketing…it’s both exhausting and confusing (and, often, expensive, whether in your valuable time or dollars). But what if I told you it didn’t have to be that way? Who said…
When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective alone, as in how much are your clients willing to…
When you start your business, one of the first decisions you must make is who your customer will be. You march ahead, set-up your website, social channels and begin to…
