Marketing…it’s both exhausting and confusing (and, often, expensive, whether in your valuable time or dollars). But what if I told you it didn’t have to be that way? Who said making an impact had to be so difficult and costly? Marketing isn’t about reaching everyone; but, rather, reaching your right someones. When we look at…
When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective alone, as in how much are your clients willing to spend based on the benefits they perceive you have to offer. But, as society and consumers continue to evolve, the perception of value has also…
When you start your business, one of the first decisions you must make is who your customer will be. You march ahead, set-up your website, social channels and begin to market hoping to effectively connect. But if you’ve ever found yourself feeling like you’re just not sure how you attracted THAT client to your business?…
It’s National Small Business Week and while we celebrate the great contributions entrepreneurs and small business owners are making here in the United States, such as accounting for more than half of Americans either owning or working for a small business and creating approximately two out of every three new jobs each year. I can’t…
This time of year, the change in weather comes swiftly. And, while refreshing and beautiful, you could’ve also been caught off guard – with your boots and sweaters still packed well away. If you’re in business, change is guaranteed. Whether that’s a smaller change like relocating from Midtown Atlanta to the northern Sandy Springs neighborhood…
So, you’re starting a company. You have a new product, solution or service. But, what about the brand? You’ve seen the advantages of building a strong brand; for example, Coca-Cola® with a nearly $84 billion revenue or Nike® who’s inspired generations of athletes. But, how do you get there? Where do you begin when you’re…
Brand Strategist may sound like a fluff position to you; but, in reality, it may be the most important person you hire for your company. A Brand Strategist specializes in research, analysis, positioning, messaging and the development of an informed, PR/marketing communications plan that will effectively connect your company to your customers to build and…
Having grown up in the theatre, I regularly saw actors nail it ‘on stage’ only to immediately fall out of character in the stage wings. And, while this was acceptable among theatre companies, there’s no place for falling out of character in real life. As a professional PR & marketing consultant, I’m charged with training…
It’s a new year. How are your resolutions going? When it comes to your business, don’t get caught on auto-pilot; or, worse, with tunnel vision. Let this year be the year you get to know and grow your brand. Here are a few communications resolutions every business should commit to achieve. #1: Define your brand.…
It’s Valentine’s Day; and, like many, you likely have L-O-V-E on the mind. But, whether it’s your husband/wife, boyfriend/girlfriend or secretly admired, they aren’t the only ones expecting recognition of their affections and loyalties towards you. So, too, are your customers! But, your customers need to know you love them more than one day a…