Authentic Conversations with Entrepreneurs Episode 21: “GrOwing Through It” with Iris Goldfeder

In this episode of “Authentic Conversations with Entrepreneurs” I spoke with Iris Goldfeder, Chief Marketing Igniter & founder of Gas Stove Creative. Iris shared how she has grown through business opportunities AND personal challenges along her entrepreneurial journey.


Katherine Morales: Hey everyone. Thank you so much for being here. This is episode 21 of Authentic Conversations… Oh my God, what show is this? Authentic Conversations with Entrepreneurs. I got so thrown off because I’m so excited. It’s the 21st episode on the 21st of September. And also that I have Iris Goldfeder here. Iris is a Chief Marketing Uniter and Founder of GasStoveCreative, and so quickly has become a dear friend of mine. So I’m so excited to introduce her to you in this show. And as always, I’ll just share what are we here to do, we’re here to have an authentic conversation, and the way that I define that is I say that it’s the Good & Growing. It’s being willing to share the growing pieces that you’ve been through to get to the good, and so fitting because our topic is around growing. So yeah, today we’re talking about GrOwing Through It. No accident with the go and caps there. But without further ado, Iris, welcome. Thank you so much for being here. And as we get started, just take us … where did this come to you, this message, growing through it?

Iris Goldfeder: I don’t know. First off, I’m thrilled to be here and I had such a wide smile because I always love talking to you, and so I’m really excited to be here.

Katherine Morales: Likewise.

Iris Goldfeder: I was having a conversation with somebody and I was like, “You need to grow through it to go through it.” And that was it. And you do, because we go through so many things and-

Katherine Morales: Life and business.

Iris Goldfeder: Life and business. I mean, that’s what my post on LinkedIn is today is about relationships and business and life. But, you know growing through something, I think we grow through everything, but I don’t think that everything we go through makes us grow because we don’t recognize it, right? Consciously, right?

And I think that when we have a challenge, and now I’m conscious about it because I do it all the time. To me, there’s no mistakes. They’re all lessons. As long as you learn from it. If you don’t learn from it, then yeah, it’s a mistake. But if you learn, it’s a lesson. But the growing through it was what I went through with my scaling. It was if I don’t grow through it, I’m not going to get through it. And when I realized that I was scaling, it was … I can’t curse on here. It was an “Oh S-H-I-T,” moment. It was like, “Oh my God.”

Katherine Morales: I’m okay with that.

Iris Goldfeder: And what did it used to be? Sugar, honey, ice tea…

Katherine Morales: Your authentic self, Iris. Be your authentic self.

Iris Goldfeder:  You don’t want me to be my authentic self on here. Not totally. But seriously. So anyway, I was going through the scaling and I knew that I was growing and it scared the bejesus out of me because it was like, okay, be careful what you wish for because now it’s happening. And I literally had to go through it in a weekend because I had an offer that was out there, and I realized that I didn’t have all the pieces in place that I needed to be able to do the offer. And I pretty much had a meltdown. I told my wife, “I don’t know if I’m going to be drinking this weekend or what I’m doing, but I’m going through something and I need to do it.” And I didn’t drink, by the way, but what I did do was put everything in place that needed to be in place while I was panicking.

Annie Ruggles was like, “Don’t panic. We got this. I got you. You have your village, we got you.””+ And I’m like, “Okay, but I’m still type A and it has to be done a certain way.” But as it was going on, I was growing and I felt it. And so that’s where that came from was that you have to grow through it to go through it because, man, it was crazy. And then Monday morning came and I was ready to hit the ground running because in my crazed state, I put all the processes and everything in place and had them tested and working and…

Katherine Morales: Learned what you were capable of. I want to unpack that a little bit if we can, though, because I think there were a lot of layers in there where your mind went. I think it’s interesting to me that in business there’s the hard growth, right, like, can I sustain this? Especially through COVID. The history we’ve been through. So there’s that. But what you’re describing too is the growth or the go through growth that people … I don’t know. It’s kind of like, yeah, that’s a champagne problem, right? You’re growing, you have an offer before you. But it’s valid. Then it’s like we tend to complicate the thing, whatever we’re going through, you desire the good, then the grass is green and you’re like, “Holy shit, there’s so much grass.” Oh, there I said shit.

Iris Goldfeder: See? Okay.

Katherine Morales: Why is it so green?

Iris Goldfeder: This must be the green light. Green.

Katherine Morales: Right?

Iris Goldfeder: Green. I’m just going to go with your brand coloring. That gave me green a light.

Katherine Morales: But yeah, I guess, can you hit it at that other angle too? Because I think that from the stories and what you’ve gone through in your business, it wasn’t always scale. So what was it like before that moment? Was there a go through to grow through it before that that you had to run in with COVID, so a personal part of it. So, what perceived-

Iris Goldfeder: Well, COVID personally rocked my world. I mean, I had to seek my therapy. So when COVID hit, I literally, when I say melted down, I couldn’t handle it. And my biggest fear was that my wife or I would end up in the hospital alone and we would die. And so what … like self-fulfilled prophecy? I had chest pains. It was a panic attack, but I didn’t know it. I thought I was having a heart attack. So she took me to the emergency room and we’re in the vestibule saying goodbye because I didn’t know … And it was like my worst fear came true. And I go in and they admit me and they don’t admit me because there was a COVID side, and I’m in Lafayette, Indiana, so it hadn’t hit us as hard, but we were still being really cautious. We had enough cases at that point, so they put me in the non-COVID side and they put all the leads on me and all this stuff. And the doctor, after two hours, he’s like, “You had a panic attack. Go home.”

And I was like, “I can go home?” I started crying. I was like, “I’m not going to die in here?” He’s like, “No. Go home.” So I called Heather and I’m like, “Oh my God, come get me.” And then she picked me up and I get teary thinking about this, and I said, “I’m just tired of not feeling good.” And she said, “I’m more worried about your mental health than your physical health.” And when you have that communication, that openness. And I said, “You’re right.” So I was like, “What am I going to do?” And I didn’t want to speak to a therapist here because a lot of therapists in Lafayette, not as much anymore, but back then at least weren’t very good with gay people. And I didn’t want to have to go through my story and then have somebody … It was like this whole thing.

So I reached out, I googled my therapist from 20 years ago, and she was freaking there. I sent an email. I said, “I don’t know if this is,” blah, blah, blah. And I get an email back going, “Oh my God, Iris, it’s me. Send me a text.” And I was like, “Thank you, universe.” And so I sent her a text and we talked, I think, three times a week for the first four months and then twice a week and then weaned down. But the biggest thing was I couldn’t control what everybody else was doing, but that was the personal side.

Katherine Morales: Now that-

Iris Goldfeder: On the business side it was crazy because business grew.

Katherine Morales: But how ironic is that? You bring yourself to your business, so…

Iris Goldfeder: I was very hermited, so obviously I didn’t leave the house. I found an online community. Nina, actually, Froriep.

Katherine Morales: Shout out to Nina, our fellow Dame.

Iris Goldfeder: Clockwise Productions, amazing. So I joined this video challenge. And so now I had this community online and it was amazing. And I met lifelong friends through that. And then as that happened, word of my business got out, and I have national clients now. Who would’ve thought, right? But if COVID didn’t happen, that wouldn’t have happened because I would’ve just been in my little bubble here. But because you’re forced online, the whole world opened up.

Katherine Morales: Well, and what I love about it is, thank you for being willing to share the personal experience in COVID. But what I think you’re hitting on is so true is one, business is not just business. You bring yourself to it, so it is the personal. But the irony that we expect growth to be this straight trajectory, just clear, you see the light and you just follow. We have this picture of what it’s supposed to be. But what I love about your story is the true experience usually is a mixed bag. Here you have on the personal side, the relationship with control and facing your own complexities and growth, and then the business is growing, so all is growing, but the going part of it can be as clear or as complicated as you want to make it.

Iris Goldfeder: Yes.

Katherine Morales: So you’ve been on a journey, quite a beautiful journey. So do you think this is something that you see with the clients you serve, with other people? It’s almost like I want to say it’s like you’re on a journey in life and business, and you know how they say you carry a bag of rocks or whatever. How heavy is that luggage? What are you bringing with you?

Iris Goldfeder: I think that … Not anymore, because one of the other things too that COVID did was introduce me in Nina’s group to my mindfulness coach who I’ve been with for now four years. And mindfulness has been a game changer. But when I meet with clients now, it’s for their greater good and is what I’m doing for their greater good and just for the greater good in general, are these good business people? Are these people that are genuinely helping people? Because I don’t work with people whose values don’t align with mine. I don’t do it. I used to.

Katherine Morales: Yeah. That was a shift then.

Iris Goldfeder: And I used to because I had to. I need the money. And it’s not that I don’t need the money now. I think we’re always growing, so we always need more to be able to put back in the business. But now, yeah, if their values don’t align with mine, I don’t work with them. So there’s really not a lot of baggage to bring because it’s-

Katherine Morales: I didn’t mean yours. I meant do you intersect now with clients who … because you’re on the other side of it, right?

Iris Goldfeder: Oh, because I’ve been on the other side. Oh God, yeah.

Katherine Morales: You’re in the good now. You went with that piece, right? You learned that and now this has shifted, but you’re going to … And what happens that’s interesting is I think you go through these things and grow through them so that you can bring that experience to others.

Iris Goldfeder: Yes. Anything we go through just in general, right? We go through stuff so that somebody else may not have to.

Katherine Morales: Yeah. Yeah. So do you experience, however it takes shape for your marketing and services like that, but marketing is about showing up, right?

Iris Goldfeder: Yes.

Katherine Morales: So how are you helping your clients to … I apologize for my dog interrupting right now.

Iris Goldfeder: We’re going to get them going and then we’re not going to be talking anymore.

Katherine Morales: I know, right? She’s like, “I want to show up.” Special appearance by Luna.

No, but how does this baggage show up? It doesn’t have to be my words. You can reframe it, but this growing. What’s the journey you’re taking your clients on as they’re growing through it? Because marketing is about attracting people and being seen. So how does this take shape in your business, how you are helping the greater good?

Iris Goldfeder: It’s guiding them. And I think that my spiritual journey is that as well. I guide people on their path. I think I do the same thing with my clients, with their marketing, with their websites and the direction that they’re going in. Because a lot of people think they know what they need and it’s hard for them to hear that they don’t. I’ve sat down with so many clients and they’re like, “Well, I need this, this, and this.” And I say, “Okay.” And then I kind of put them through a series of questions, and then they realize at the end of those questions that, “Oh crap, that’s not what I need.” And it’s not that I’m playing pick a card, any card. It’s really guiding them to what they really need. And sometimes it’s spending less money than they thought. It’s not making them spend tons of money. It’s, “What do you need?” And when they realize what it is that they need, I think it changes the trajectory of what they’re doing because they realize that there’s a different way to do it.

Katherine Morales: Yeah. Can you … Sorry. I’ve learned so much about you and I see the connection here of the growth because when they come to you, they’re going through something, right?

Iris Goldfeder: Mm-hmm.

Katherine Morales: They’re going through it and they’re like, “I need this, I need that.” I love how you say they have this list, and then you see the true opportunity for growth. I love the example of the pet shelter and seeing what it was all about. Do you mind sharing that?

Iris Goldfeder: Yeah. It’s not a shelter. They’re-

Katherine Morales: Oh, excuse me.

Iris Goldfeder: No, no, no.

Katherine Morales: Okay.

Iris Goldfeder: They’re a channel. And they came as a referral, and she was like, “We need a new website, and it’s just time. We haven’t updated it in, I don’t know, eight years or something like that.” And I said, “Okay.” And we connected really well on the phone, and she said, “Bring the dogs.” And I was like, “Okay, I’ve never done that before.” I said, “Usually if my wife was here I’d say yeah.” And she said, “Well, bring your wife.” And I’m like, “Okay.” It was like this whole weird thing.

Katherine Morales: Seeing this business personal.

Iris Goldfeder: It does get personal. So it just so happened it was a good Friday, and Heather was off, and Heather was like, “Yeah, I’ll come.” And I went, “Okay, this is the most unusual thing because you never bring your wife and kids to an interview.” I mean, whatever.

Katherine Morales: Kids. I love it.

Iris Goldfeder: So we get there and they go out and we’re doing our thing, and we’re inside talking. And I walked in and it didn’t feel like a kennel to me. The way that they handled everything, it felt like a community. And so when we were sitting down and you know you get downloads, these things just kind of come to us. I sat down and she said, “Well, we want to position our kennel as…” And I said, “Pat, this isn’t a kennel. This is more of a community.” And she just went, “It is. That’s what we are.”

Katherine Morales: Literally in the very nature of how she said not just you, but bring the whole gang, your whole family. Well, it’s almost like seeing them as they truly are. It’s like how people are too. When you’re going through something, it’s like how your wife said to you, “I’m not worried about your physical health. I’m worried about your mental health.” It’s like they see the growth potential. They see the real opportunity. I always say, if we could see ourselves as others see us, we’d be so much kinder to ourselves.

Iris Goldfeder: And I always say treat yourself like you would your best friend.

Katherine Morales: Yeah, yeah.

Iris Goldfeder: We’re so aligned it’s stupid. But anyway.

Katherine Morales: I know, I know. So for the person watching this, and by the way, hi, Donna. Donna’s on here watching, so thank you. Yeah, thank you for being here.

Iris Goldfeder: Where do you see who’s on? I can’t see who’s on.

KKatherine Morales: Oh, she commented, so I can see that.

Iris Goldfeder: Oh, okay.

Katherine Morales: Yeah. So for the person who watches this now or watches this later, and they are in the going, because at any point in time we’re all going through something. But if they’re in the going and they’re not quite seeing how they can grow through it, what advice would you give to them? Whether it’s the life or business because I think you’re an expert on both, Iris, so give it to us.

Iris Goldfeder: I wouldn’t say I’m an expert on life, but I appreciate that. But not as I fall off my thing, so I’m not an expert on leaning on things.

Katherine Morales: I love it.

Iris Goldfeder: I mean, you have to get past the fear because it’s scary.

Katherine Morales: Say that again.

Iris Goldfeder: You have to get past the fear.

Katherine Morales: I want to make sure everyone heard it.

Iris Goldfeder: You know my wife and I went to Disney for our 20th anniversary, and I have acrophobia. I am petrified of heights, so it ruined my … I used to love roller coasters, couldn’t do them. And then I have a medical condition because of COVID and you know all about that. And so I was afraid to do things because I was afraid. So when we went to Disney, I was like, “Okay, I’m getting on a coaster, getting on a coaster. I’m going to get past this.” So I chose the Seven Dwarfs Mine thing, which is a little coaster to other people, right? And if you look on my page, my cover picture, or I think my … No, my profile picture is … because they take pictures and we did the photo opportunity.

Katherine Morales: On LinkedIn?

Iris Goldfeder: My wife has her hands up. She’s like, “Yeah!” And I’m like, “Ah!” Holding on for dear life because I was like-

Katherine Morales: Are you talking about on LinkedIn, your page, or where are you talking about?

Iris Goldfeder: No. On Facebook.

Katherine Morales: Oh, on Facebook. Okay.

Iris Goldfeder: On Facebook.

Katherine Morales: Well actually, let me put those up here now while we’re talking about it.

Iris Goldfeder: And you can clearly see the difference. I was petrified, but I did it. Well, then after I did that, we went on the Avatar ride. The only one I didn’t go on was Tron, which I really wanted to go on, but it goes from zero to 60. It almost does a G-force. I didn’t think that would be good for my arteries, so I decided against that. But I did all the other things because I got past it. If I didn’t go on that ride, I wouldn’t have overcome my fear. So you have to get through your fear.

Katherine Morales: I love that advice. And I just have, I guess, a follow-up question on that is do you think that fear … So people can understand that intellectually. We often understand something intellectually before we fully embody it. So, “Yes. Okay. Note to self, get past the fear.” Willing your body and your whole self to get past it, do you think that’s something that people can do alone or that we need each other for that? You’ve mentioned people, Nina, mindfulness community, and your wife.

Iris Goldfeder: I think that when it comes to that, a little bit of both. You have to look within. You have to look within to be able to say … Right now I’m tensing up because I remember the feeling. It was like, “Okay, we’re going to do this.” And I remember walking in line going, “Oh shit. Okay, we’re going to do this.” And then the car pulled up and it was like, “We’re doing this, right?” But if she didn’t push me to do it, and I don’t mean push me. She didn’t physically push me.

Katherine Morales: Let’s clarify.

Iris Goldfeder: No, no, no. Not at all. And she was very kind. She said, “You can do it and possibly get through your fear and get over it and open yourself up to other things or you cannot do it.” She said, “But if you do do it, think of what happens on the other end, the other side of it.” And I was like, “No, I’m doing it. I’m doing it. I’m doing it.” So I think it’s a little of both. Having outside counsel I think always helps with people that you trust. I did talk to a friend of mine before and I was like, “Man, I want to get on those coasters, but I don’t know.” And she’s like, “Come on, you’re badass. You do everything else. Why can’t you get on a coaster?” So literally as I’m on line, I’m like, “You’re a badass. You can do this. You’re getting on there.” And Heather’s dying. She’s just like, “Oh my gosh, shut up.” And I’m like, “I’ll say it lower.” And that’s what gave me the courage to do it.

Katherine Morales: I love that. So the mantra, the inner voice.

Iris Goldfeder: Yeah.

Katherine Morales: Well, one of my … I love it. And I was going to say, one thing that I always ask is in a situation, what is mine to know of this? I think that’s an important question to ask if you’re going through something. But I agree, fear can just stop you in your tracks.

Iris Goldfeder: It paralyzes you.

Katherine Morales: Yeah. Yeah. And I think the only thing that I’ve found for myself, if I can offer this, is curiosity. Because if you feel fear, instead of being paralyzed by it, you ask yourself, where’s that coming from? We get into business and we think, “I’m good at this. I got the skills, the know-how, I got the network,” and all these things. And then you realize, “Oh, I brought my fears and my mistrust and my defenses and all these things with me.” And so I always say that about entrepreneurship. Yeah, it’s the most beautiful journey because it brings all you with it, right?

Iris Goldfeder: Have you been able to hear me? I realize my mic was all the way up there.

Katherine Morales: Oh my goodness. Yes, we have, but now it’s very clear.

Iris Goldfeder: Okay. I’m like, “What is that up there?” Now for the last four minutes, we’re going to be like this. Yeah. I mean…

Katherine Morales: I love it, Iris. I do think you’re an expert on personal advice for people, because not about … That’s the whole point of this show. It’s not about perfection. Perfection is not even real.

Iris Goldfeder: No.

Katherine Morales: It’s about, oh my gosh, I forgot this because … I laugh and I lean in because it’s the authenticity, it’s the real experience. Let’s just get rid of the show of, I have to gracefully go through it. Well, no, I’m going to freaking fumble.

Iris Goldfeder: Like, what’s this thing up there? It should be down here.

Katherine Morales: Growth happens from the imperfections. The growth happens from the discomforts.

Iris Goldfeder: Yes. And I think you need to be comfortable with being uncomfortable because at the end of the day, we do things … So here’s a perfect example. I was out in Indy last night, and I was out with some friends, and it was a cool night. We met Suzanne Westenhoefer and Jen Kober and all of these people. It was amazing. And these are comedians, for people who don’t know who they are.

Katherine Morales: Everyone’s like, googling right now.

Iris Goldfeder: Sorry. So my brain was like, whatever. And a client emailed me, two emails last night that I didn’t see, because we didn’t get home until one o’clock. And I was like, “Oh my God, I’m going sleep,” because I have to be up in five hours to go to BNI. So I wake up this morning and I see an email from one of my clients, and he said, “Well, I want to use the group,” because it was his turn to do a 10 minute. “I want to use the group as kind of a focus group for the website.” And I freaked out because it’s nowhere near done. There was going to be a prospective client in the group. And I went right to, “Oh my God, if this thing doesn’t look right, I’m going to lose this client.” So I wasn’t even thinking straight. And not to mention, I literally just woke up and saw this thing. So I didn’t even have time for my brain to click.

Katherine Morales: Note to self: Don’t check email first thing in the morning.

Iris Goldfeder: Do not check. And if you do, give yourself a half hour before you respond. That’s another story. So immediately I send this defensive email. Well, my client’s a lawyer. Oh, yeah. He’ll get lawyery on me once in a while, and then I freak out. I’m like, “Oh my God, he’s going to sue me.” But he’s also a friend. So I called him and we talked and he said … because there was a different issue, and he said, “I don’t even care about that.” He goes, “It was that email.” And I said, “You’re a hundred percent right, and I apologize.” And the fact that … And this is why I say I only work with people whose values align with mine, because if somebody didn’t get who I was, didn’t get how I was, we didn’t have a good working relationship, that could have gone so south and so a different way, but we communicated. And it’s all about communication, period, in business, in life, in whatever you do. If you don’t have clear communication, you don’t have a good relationship, which is what my post today was about.

And so then I got to be … and we kind of chuckled about it. But it was so important to look at myself and say, “Okay, that was not the smartest thing.” And not that it was stupid, but I didn’t allow myself the time to really absorb it. I had a knee-jerk reaction, and I know better. If somebody would’ve told me, “Oh, I did this thing.” I’d be like, “What were you thinking?” And that’s, treat yourself like you would your best friend. So I thought about it and went, okay, so now I know moving forward that even during the day, if I’m awake and I get that kind of an email … because I think a lot of times our first reaction is to be defensive. Give it a half hour, not even 10 sec … Like they say, take 10 seconds and breathe. No, no, no. Give it a half hour. Go back to it. It’s still going to be there, but it gives you time to look at it, absorb it, and be like, this isn’t about you.

This isn’t personal, because you have to take the personal piece out of it. It’s not … Yes, it’s about the work, but it’s not about you. And I made it about me, and I usually don’t do that. So for me, that was a big lesson for me. It was like, don’t do that.

Katherine Morales:Go ahead. No.

Iris Goldfeder: No. Just to be able to have that conversation. Say, “Hey, sorry, that was an asshole move.” Sorry. Oops.

Katherine Morales: Yeah. Well, what I love about this towards the end of our interview too is that it really … And this is why I love you, Iris. It’s like, a lot of times when we share a story in an episode, like an experience with this topic, so growing, going and growing through it, and that could be put the ribbon on top, it’s beautiful, so life is great now. But I love that you shared, it happens in little moments too. Every day there’s things, and it’s not a destination. It’s not like, “Oh, and now I’ve gone through it and I’m good and it’s all grow from here.” You’re in the complexity of the human experience. And no, business is not personal on one level. It’s not about you. But on the other hand, you bring yourself to it. So, yourself showed up. What I love about this story, and I think I would love if you want to add anything to it, but I would love this to be kind of the true message here, is if you’re going to make room for you to grow through it, you have to make room for others.

That I think that we tend to go, “God, I’m going through it.” And then the other person’s going through something and the other person’s going through something in their a business or their life or whatever they’re bringing with them. And we don’t give that space, which you thankfully have that relationship. And when you base it on values, you tend to get that result. But that shift alone, to say, “Oh, I might not be the only person going through it right now,” to give someone that 30 minutes, that breath, that break to expand into the space.

Iris Goldfeder: A lot of the breath.

KKatherine Morales: To not defend immediately.

Iris Goldfeder: It doesn’t need to be a knee-jerk reaction, and that’s what it was, right?

Katherine Morales: Yeah. But not just an email. Like you were saying, to go back to the beginning and say, “Okay, you can go through something, but not necessarily grow through it,” which is what you said. So if you’re not growing through it, you’re not consciously connecting with it. So we’re back to what is mine to know of this and what defenses do I have up?

Iris Goldfeder: We’re all works in progress every day. It doesn’t change. We are learning and hopefully learning and growing every day and evolving. And it never ends. I mean, if you stop learning, that’s a problem.

Katherine Morales: Yeah. And learning’s not just going to school and college.

Iris Goldfeder: No, it’s life.

Katherine Morales: It’s the beauty of life. Yeah. Yeah. Oh my God, I love it. Well, Iris, I just feel like there’s so many golden nuggets, and hopefully … I mean, true to your brand, the Chief Marketing Igniter, we both have fire in our logos. So hopefully we ignited something for someone here today, and knowing that they should embrace. But I know people want to find you. So here’s your website, GasStoveCreative, cooking up some awesome things. I look forward to our continued work together as well.

Iris Goldfeder: Yes.

Katherine Morales: And I know you’re offering a complimentary discovery call, is that correct?

Iris Goldfeder: Yep.

Katherine Morales: So what should people do and what can they expect out of that?

Iris Goldfeder: Yeah, we’ll sit down and we’ll take a look at what you’re doing for marketing, and just make sure that it’s right. And I’ll give you advice. Whether you work with me or anybody else, really doesn’t matter. I’ll just kind of give you a little bit of a guideline.

Katherine Morales: Beautiful. Beautiful. Well, thank you so much, Iris. Any final thoughts before we let people?

Iris Goldfeder: No, I mean, first off, I love you to death. You’ve very quickly become one of my favorite people. I just look forward to our conversations. We can’t do half hour, hour conversations. We have three-hour conversations, they never … So this is pretty good for us.

Katherine Morales: I know.

Iris Goldfeder: No. I think just give yourself grace, and again, treat yourself like you would your best friend. If you find yourself in a situation, put yourself in your best friend’s shoes, and what would you say to them? How would you feel about them? And that’s a work in progress too. That’s something that I work on every day and just be kind to yourself and others, of course. But yeah.

Katherine Morales: Yeah, it begins with you. Beautiful. Thank you so much, Iris. And I hope that you all will join us back next month for the next show. I will have Cindy Tysinger here on October 19th, same time, 1:30 p.m. ET. Cindy is Founder of Regenrus, and they became B-Corp certified just last year. I was just thinking, Iris, I have to connect you two, but she’s a wonderful person and I’m looking forward to sharing her with you all as well. So thank you so much for being here. It’s always wonderful to explore authenticity and your unique journey. So much to learn from one another. So thank you, Iris, and thank you all.

Iris Goldfeder: Thank you. Bye everyone.

Katherine Morales: Bye.