Happy New Year; and congratulations on the beginning of another year in business! With this new start of a decade, many business owners are prompted to reflect and consider how they’re going to go bigger this year; how they’re going to grow their business and reach their inflection point! But, BIGGER doesn’t always mean more…
Marketing…it’s both exhausting and confusing (and, often, expensive, whether in your valuable time or dollars). But what if I told you it didn’t have to be that way? Who said making an impact had to be so difficult and costly? Marketing isn’t about reaching everyone; but, rather, reaching your right someones. When we look at…
Have you ever wondered what’s waiting for you just outside your comfort zone? When you start your business, you do it because you have a skill or expertise you want to share. You have a unique vision and all the details of how you’ll do that. And, as risky as it is, it’s still very…
When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective alone, as in how much are your clients willing to spend based on the benefits they perceive you have to offer. But, as society and consumers continue to evolve, the perception of value has also…
When you start your business, one of the first decisions you must make is who your customer will be. You march ahead, set-up your website, social channels and begin to market hoping to effectively connect. But if you’ve ever found yourself feeling like you’re just not sure how you attracted THAT client to your business?…
These days, there’s no shortage of ways we can spend our time and money when it comes to marketing. Social media, ads, events, sponsorships, direct mail…you name it! The truth is, it’s very easy to become preoccupied and busy with your marketing efforts. But have you stopped to ask yourselves how beneficial your marketing efforts…
Think about the last time you went shopping and fell for one of those “one size fits all” garments, only to find yourself later feeling less than comfortable in your new wear. Much like clothing, your company is best served by a custom-tailored fit and not a one strategy fits all mindset. In order to…
Brand Strategist may sound like a fluff position to you; but, in reality, it may be the most important person you hire for your company. A Brand Strategist specializes in research, analysis, positioning, messaging and the development of an informed, PR/marketing communications plan that will effectively connect your company to your customers to build and…
Congratulations! You’ve secured a media interview and now it’s time to spread the word about your company, product and/or service. But, where will you begin? How can you ensure your message gets across to the audience – inspiring interest and/or action? Earlier this week, I was scheduled to do my own media interview on biz1190…