There are no words to describe the emotions we all must feel following the events that took place at our nation’s Capitol earlier this month. Yet, it’s normal to watch inexplicably, heart wrenching events such as this one, and ask ourselves, “what can I do?” But the more important question to ask yourself is, “what…
If you own a business, you’re probably well aware on the importance of generating revenue. It’s what feeds the viability of your business long-term. But did you know that your ability to grow revenue is dependent on two other major factors – Reputation and Relationships? The trouble; however, lies on two points: 1) Either you’re solely focused on driving revenue…
Among many things that last month’s passing of Ruth Bader Ginsburg (RBG) taught us, one of the most impactful is the power and importance of sharing your voice. But voice isn’t just a vocal sound we make, what gives our voice strength is our unique point of view, perspective and/or approach; and its ability to create…
Let’s face it, you’ve tried the bells, the whistles and even the fireworks; but maybe you’re still struggling with attracting qualified leads to your business. You’re networking, live streaming and posting across various social channels, even ‘boosting’ when you can. But for all that time, money, and energy you’re putting in, are you seeing the…
by Katherine Morales, APR A pandemic, a crisis, a social movement inspiring long overdue change. The currents are shifting in our society and lives, and it’s safe to assume the same may be happening in your business. I’m an entrepreneur, in my fourth year in business, and I have a background of working with major…
What if I told you, your voice has the ability (on its own) to attract your base? What if you could look around and see individuals, customers and/or clients truly seeing, appreciating, and valuing you, who you are and the work you do? These days, so much of marketing has to do with searching for…
You’ve probably heard of the Four Ps of Marketing – Product, Price, Placement & Promotion. And, while these are still relevant and beneficial to marketers and business owners alike today, there are three other Qs (no, not questions 😉) to be considered and factored in as well. CUE Yeah, I know, right out of the…
Happy New Year; and congratulations on the beginning of another year in business! With this new start of a decade, many business owners are prompted to reflect and consider how they’re going to go bigger this year; how they’re going to grow their business and reach their inflection point! But, BIGGER doesn’t always mean more…
Marketing…it’s both exhausting and confusing (and, often, expensive, whether in your valuable time or dollars). But what if I told you it didn’t have to be that way? Who said making an impact had to be so difficult and costly? Marketing isn’t about reaching everyone; but, rather, reaching your right someones. When we look at…
Have you ever wondered what’s waiting for you just outside your comfort zone? When you start your business, you do it because you have a skill or expertise you want to share. You have a unique vision and all the details of how you’ll do that. And, as risky as it is, it’s still very…