How to Make an Impact with Your Marketing
Marketing…it’s both exhausting and confusing (and, often, expensive, whether in your valuable time or dollars). But what if I told you it didn’t have to be that way? Who said…
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Entrepreneur
Outside Your Comfort Zone
Have you ever wondered what’s waiting for you just outside your comfort zone? When you start your business, you do it because you have a skill or expertise you want…
The True Value of a Client
When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective alone, as in how much are your clients willing to…
Do You Know Your Customer?
When you start your business, one of the first decisions you must make is who your customer will be. You march ahead, set-up your website, social channels and begin to…
Let’s End the Marketing MAYhem
It’s National Small Business Week and while we celebrate the great contributions entrepreneurs and small business owners are making here in the United States, such as accounting for more than…
Building Your Brand from the Start…Up
So, you’re starting a company. You have a new product, solution or service. But, what about the brand? You’ve seen the advantages of building a strong brand; for example, Coca-Cola®…
Size Doesn’t Matter: How Smaller Brands Are Now Taking the Lead
Everybody wants to be big…that is when it comes to the size of your company. But, just how do you do it? You know you’ve got something special, something ingenious,…