How to Naturally Attract Leads
Let’s face it, you’ve tried the bells, the whistles and even the fireworks; but maybe you’re still struggling with attracting qualified leads to your business. You’re networking, live streaming and…
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An Unshakable Strength
by Katherine Morales, APR A pandemic, a crisis, a social movement inspiring long overdue change. The currents are shifting in our society and lives, and it’s safe to assume the…
Voice in a Surround
What if I told you, your voice has the ability (on its own) to attract your base? What if you could look around and see individuals, customers and/or clients truly…
3 Qs of Intentional Marketing
You’ve probably heard of the Four Ps of Marketing – Product, Price, Placement & Promotion. And, while these are still relevant and beneficial to marketers and business owners alike today,…
Resolve to Find Your Marketing Resonance
Happy New Year; and congratulations on the beginning of another year in business! With this new start of a decade, many business owners are prompted to reflect and consider how…
How to Make an Impact with Your Marketing
Marketing…it’s both exhausting and confusing (and, often, expensive, whether in your valuable time or dollars). But what if I told you it didn’t have to be that way? Who said…
Outside Your Comfort Zone
Have you ever wondered what’s waiting for you just outside your comfort zone? When you start your business, you do it because you have a skill or expertise you want…
The True Value of a Client
When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective alone, as in how much are your clients willing to…
Do You Know Your Customer?
When you start your business, one of the first decisions you must make is who your customer will be. You march ahead, set-up your website, social channels and begin to…
Let’s End the Marketing MAYhem
It’s National Small Business Week and while we celebrate the great contributions entrepreneurs and small business owners are making here in the United States, such as accounting for more than…