Outside Your Comfort Zone
Have you ever wondered what’s waiting for you just outside your comfort zone? When you start your business, you do it because you have a skill or expertise you want…
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Brand Building
The True Value of a Client
When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective alone, as in how much are your clients willing to…
How to Create Traction with Your Marketing
These days, there’s no shortage of ways we can spend our time and money when it comes to marketing. Social media, ads, events, sponsorships, direct mail…you name it! The truth…
Building the Brand Connection
In the game of Connect Four, the object is to be the first player to connect four of your pieces in a row before your opponent can do the same.…
Do you have the time?
In today’s fast-paced, automated world, it takes time to earn time. That is, the time of your customers. Whether you’re a new startup app, an online retailer or a consumer…
Communications Strategy is Never One Size Fits All
Think about the last time you went shopping and fell for one of those “one size fits all” garments, only to find yourself later feeling less than comfortable in your…
Building Your Brand from the Start…Up
So, you’re starting a company. You have a new product, solution or service. But, what about the brand? You’ve seen the advantages of building a strong brand; for example, Coca-Cola®…
10 Reasons Why You Need a Brand Strategist
Brand Strategist may sound like a fluff position to you; but, in reality, it may be the most important person you hire for your company. A Brand Strategist specializes in…