Brand Building

How to Create Traction with Your Marketing

These days, there’s no shortage of ways we can spend our time and money when it comes to marketing. Social media, ads, events, sponsorships, direct mail…you name it! The truth is, it’s very easy to become preoccupied and busy with your marketing efforts. But have you stopped to ask yourselves how beneficial your marketing efforts…

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Building the Brand Connection

In the game of Connect Four, the object is to be the first player to connect four of your pieces in a row before your opponent can do the same. But, did you know that Connect Four is a solved game? Similar to Tic-Tac-Toe, the first player can always win the game if they play…

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Do you have the time?

In today’s fast-paced, automated world, it takes time to earn time. That is, the time of your customers. Whether you’re a new startup app, an online retailer or a consumer company, there’s great value in the time your customers spend engaging with your brand via your app or online. Here’s a few tips for gaining…

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