When you start your business, one of the first decisions you must make is who your customer will be. You march ahead, set-up your website, social channels and begin to market hoping to effectively connect. But if you’ve ever found yourself feeling like you’re just not sure how you attracted THAT client to your business?…
It’s National Small Business Week and while we celebrate the great contributions entrepreneurs and small business owners are making here in the United States, such as accounting for more than half of Americans either owning or working for a small business and creating approximately two out of every three new jobs each year. I can’t…
These days, there’s no shortage of ways we can spend our time and money when it comes to marketing. Social media, ads, events, sponsorships, direct mail…you name it! The truth is, it’s very easy to become preoccupied and busy with your marketing efforts. But have you stopped to ask yourselves how beneficial your marketing efforts…