A Few Pointers

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Among many things that last month’s passing of Ruth Bader Ginsburg (RBG) taught us, one of the most impactful is…

Let’s face it, you’ve tried the bells, the whistles and even the fireworks; but maybe you’re still struggling with attracting…

by Katherine Morales, APR A pandemic, a crisis, a social movement inspiring long overdue change. The currents are shifting in…

What if I told you, your voice has the ability (on its own) to attract your base? What if you…

You’ve probably heard of the Four Ps of Marketing – Product, Price, Placement & Promotion. And, while these are still…

Happy New Year; and congratulations on the beginning of another year in business! With this new start of a decade,…

Marketing…it’s both exhausting and confusing (and, often, expensive, whether in your valuable time or dollars). But what if I told…

Have you ever wondered what’s waiting for you just outside your comfort zone? When you start your business, you do…

When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective…