What Do We Do Now?
There are no words to describe the emotions we all must feel following the events that took place at our…
There are no words to describe the emotions we all must feel following the events that took place at our…
If you own a business, you’re probably well aware on the importance of generating revenue. It’s what feeds the viability…
Among many things that last month’s passing of Ruth Bader Ginsburg (RBG) taught us, one of the most impactful is…
Let’s face it, you’ve tried the bells, the whistles and even the fireworks; but maybe you’re still struggling with attracting…
by Katherine Morales, APR A pandemic, a crisis, a social movement inspiring long overdue change. The currents are shifting in…
What if I told you, your voice has the ability (on its own) to attract your base? What if you…
You’ve probably heard of the Four Ps of Marketing – Product, Price, Placement & Promotion. And, while these are still…
Happy New Year; and congratulations on the beginning of another year in business! With this new start of a decade,…
Marketing…it’s both exhausting and confusing (and, often, expensive, whether in your valuable time or dollars). But what if I told…
Have you ever wondered what’s waiting for you just outside your comfort zone? When you start your business, you do…
When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective…
When you start your business, one of the first decisions you must make is who your customer will be. You…
It’s National Small Business Week and while we celebrate the great contributions entrepreneurs and small business owners are making here…
These days, there’s no shortage of ways we can spend our time and money when it comes to marketing. Social…
In the game of Connect Four, the object is to be the first player to connect four of your pieces…
This time of year, the change in weather comes swiftly. And, while refreshing and beautiful, you could’ve also been caught…
Think about the last time you ate out at a restaurant, got an oil change at the dealership or called…
In today’s fast-paced, automated world, it takes time to earn time. That is, the time of your customers. Whether you’re…
Think about the last time you went shopping and fell for one of those “one size fits all” garments, only…
So, you’re starting a company. You have a new product, solution or service. But, what about the brand? You’ve seen…
Brand Strategist may sound like a fluff position to you; but, in reality, it may be the most important person…
Having grown up in the theatre, I regularly saw actors nail it ‘on stage’ only to immediately fall out of…
Everybody wants to be big…that is when it comes to the size of your company. But, just how do you…
We’re just over a week into the New Year. How are your resolutions going? When it comes to your business,…
One Thing to Share Beyond Your Customers’ Palates When you open a new restaurant, it’s natural to have the fulfilling…
Congratulations! You’ve secured a media interview and now it’s time to spread the word about your company, product and/or service.…
It’s Valentine’s Day; and, like many, you likely have L-O-V-E on the mind. But, whether it’s your husband/wife, boyfriend/girlfriend or…
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