The True Value of a Client
When it comes to traditional marketing and the conversation around “value,” this attribute is typically seen from a cost perspective…
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Do You Know Your Customer?
When you start your business, one of the first decisions you must make is who your customer will be. You…
Let’s End the Marketing MAYhem
It’s National Small Business Week and while we celebrate the great contributions entrepreneurs and small business owners are making here…
How to Create Traction with Your Marketing
These days, there’s no shortage of ways we can spend our time and money when it comes to marketing. Social…
Building the Brand Connection
In the game of Connect Four, the object is to be the first player to connect four of your pieces…
How to Manage Change
This time of year, the change in weather comes swiftly. And, while refreshing and beautiful, you could’ve also been caught…
How Do You Feel?
Think about the last time you ate out at a restaurant, got an oil change at the dealership or called…
Do you have the time?
In today’s fast-paced, automated world, it takes time to earn time. That is, the time of your customers. Whether you’re…
Communications Strategy is Never One Size Fits All
Think about the last time you went shopping and fell for one of those “one size fits all” garments, only…
Building Your Brand from the Start…Up
So, you’re starting a company. You have a new product, solution or service. But, what about the brand? You’ve seen…
10 Reasons Why You Need a Brand Strategist
Brand Strategist may sound like a fluff position to you; but, in reality, it may be the most important person…
You’re Always On: Are you off-stage ready?
Having grown up in the theatre, I regularly saw actors nail it ‘on stage’ only to immediately fall out of…
Size Doesn’t Matter: How Smaller Brands Are Now Taking the Lead
Everybody wants to be big…that is when it comes to the size of your company. But, just how do you…
Resolve to Communicate
We’re just over a week into the New Year. How are your resolutions going? When it comes to your business,…
One Thing to Share Beyond Your Customers’ Palates
One Thing to Share Beyond Your Customers’ Palates When you open a new restaurant, it’s natural to have the fulfilling…
How to Prepare for a Media Interview
Congratulations! You’ve secured a media interview and now it’s time to spread the word about your company, product and/or service.…
5 Ways to Show Your Customers Love
It’s Valentine’s Day; and, like many, you likely have L-O-V-E on the mind. But, whether it’s your husband/wife, boyfriend/girlfriend or…
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